The Fast & The Flurrious
CommonHealth Holiday Game
This website was designed and created as an self-promotional campaign for CommonHealth. Launched for the 2007 holiday season, this paperless, "green" Corporate Holiday Card invited recipients to help choose how CommonHealth would parcel out it's generous donations to non-profit organizations. As an added call to action, recipients where also asked to participate in the "Fast and the Flurrious Challenge".
On the site, visitors can vote from one of four charities to have CommonHealth donate to and play the flash-based "Fast and the Flurrious". A player pilots a snowman down a winding course competing against adviseries in the forms of gingerbread men, nutcrackers, teddy-bears, penguins and jack-in-the-boxes. The goals is to make the best time possible through all five milestones. The score for all five sections is then tallied. As an homage to the video game classics, players can enter their initials and the company they work for. The top 50 scores are posted in the scorebox on the right-hand side of the landing page.
In addition to the campaign's e-card, the website also featured a viral "send to a friend" sidebar. Knowing that it's human nature to brag about achievements, we wanted facilitate a way for our clients to challenge friends, family and co-workers to beat their score in our game. In the first 7 days after the launch, the site received traffic exceeding 4 times the original distribution list of the ecards. High-scoring players included CommonHealth employees, clients, potential clients as well as competing agencies.
The campaign has been considered such a success that CommonHealth now markets our self-promotion as a case-study for info-tainment and viral marketing.